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Branding

What Is
A Brand?

A name, term, sign, symbol or design, or a combination of these that identifies the goods or services or one seller or group of sellers and differentiates them from those of competitors.

The sum of all the images and associations customers have concerning a company.

Great brands are born from people who are having fun. Their excitement is reflected in the meaning of the brand.

ACTUALLY, WE DON'T THINK ANY OF THE ABOVE DEFINITIONS APPLY!...
WE BELIEVE IT TO BE THE FOLLOWING...

A brand is a long-term profitable bond between an offering & a customer. This relationship is based on economic, emotional and/or experiential value, backed by everyday operational excellence & consistently measured for accountability, usually by customer profitability.

Why Brand Your Business?

Well, some of the more important reasons are as follows:

  • it helps shorten the sales cycles.
  • it maximises marketing spend.
  • it facilitates repeat sales.
  • it enables premium pricing.
  • it blocks competitors.
  • it attracts strategic alliances & partners.
  • it is a great path toward profitability.

Why Choose Us?

Thats simple enough, choose us for the following reasons:

  • we consider no job too small - your business is important to us, thus, it will receive the priority it deserves.
  • we want to be part of your business team - unlike a remote and distant external agency.
  • we tell it like it is - we don't try to baffle you with jargon.
  • we will strive to build awareness for your business.
  • we get a personal buzz when our clients' businesses grow.



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